![]() Ultimately, an offering memorandum should be a revenue generator. Information should be presented as both text and graphics to maximize reader engagement.Ĭall-to-action. Incorporating area demographics, traffic counts, and pedestrian foot traffic, along with other vital facts, should be incorporated into this section. Location Overview/Research. There’s a reason why your property is an excellent investment opportunity, and you’ll want to highlight that here. Financial details should be presented in a nicely designed manner that is easy for the reader to digest. Including the confidentiality disclaimer establishes credibility and shows transparency in your dealings.įinancials. This section should highlight the professionalism of your organization. Here again, it’s prudent to work with a professional marketing company that can ensure all these pieces are included and professionally presented.Įxecutive summary. Written clearly and concisely, this intro the property should whet the investor’s appetite to read further into the offering memorandum.Ĭonfidentiality disclaimer. Offering memorandums are legal documents and should not be taken lightly. Offering memorandums should be detailed so that a prospective party has all of the information they need to make an investment decision. Sweat the Details of An Offering Memorandum Created in conjunction with a property aerial, it is a balanced combination of design and data that makes a case for a property’s location. After all, location is everything.Īmenities Map. An amenities map can increase user engagement for your listing. However, it also is a great way to emphasize surrounding access roads, retail locations, or complementary businesses. Property Aerial. An aerial perspective of the property reveals the property from a unique angle and can provide details on HVAC or rooftop amenities. Use top quality photographs captured by a professional photographer will portray a property in ways that make it most appealing. High-quality photos. As the saying goes, a picture is worth a thousand words. With a quick skim, interested parties will be able to go directly to essential details. Table of Contents. Including a table of contents in an offering memorandum makes it quickly readable. Your company logo, brand colors, and a picture of the property should all be included. A well-designed cover attracts readership, establishes your brand, and builds confidence in the offering right from the beginning. National Geographic never skimps on the cover image of their magazine and you shouldn’t either. Here are some aesthetic qualities that every OM should include:Ĭover Page. The presentation, colors, layout, and even the feel of the paper are all critical to making a first impression that wins over investors. Investors are drawn to nice-looking materials. While OMs will vary in content and design, here are ten essentials, split along the categories mentioned above, that should never be skipped. ![]() Both parts are equally important and need to complement each other to create a compelling case for investment. In broad strokes, the components of an offering memorandum can be broken down into two categories: aesthetics and details. An organization that specializes in commercial real estate marketing can guide the creation of the document and ensure that it includes all of the essentials. It’s important to get this document right, and that’s why it’s best to outsource OM development. The offering memorandum can quickly establish credibility, particularly among investors that may not be familiar with the offeror. ![]() They also want to know about the organization they’ll be doing business with. Prospective investors will seek out excellent opportunities. Offering Memorandums Establish Credibility What’s sometime forgotten, is that this document is one of the essential tools for enforcing a company’s brand while also creating interest among investors. The OM should provide all of the information surrounding a property like financial information, location, demographics, and so on. These authoritative documents, when executed correctly, inform prospective investors of the details of a real estate opportunity. Anyone that’s worked in commercial real estate for more than a minute knows about offering memorandums (OMs).
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